Since the beginning of the COVID-19 pandemic, e-commerce penetration in Latin America grew 387%. Experts say they saw a two- to three-year surge in online shopping in just weeks, bringing enormous challenges for supermarkets and other retailers.
"Things like product availability are gaining a lot of relevance right now: if the consumer leaves the store without 4 of the 15 products he wanted to buy, and is forced to go to a second store, this will certainly generate dissatisfaction (...) in addition to wasting time, he is also risking his health." -Alberto Moriana, VP of Sales LATAM for Procter & Gamble.
On this webinar, experts from the retail industry share their most relevant insights to meet new customer demands.